The field in which you consult should be a balance between expertise that is in an area of high market demand and something which you are truly expert and passionate about.
Now some of you have been saying that you are not expert on anything which I find highly unlikely. However, if that really is the case, then pick an area of high demand and become expert pronto!
One such area is Search Engine Marketing. It seems that local businesses just cannot get enough of this service. Everyone in the current climate, wants to promote their website, get traffic and further sales. Besides, it really is a very labour intensive task which involves endless website tweaking, writing articles and negotiating backlinks with similar sites.
Having just 10 small to medium size businesses on your books quickly leads to an income of about $100,000 per year. But your service must work. This really is one of the most measurable areas of consulting. You must demonstrate the increase in website visitors and a corresponding increase in sales. If the sales are there, then you will have a nice recurring income!
Steve Clayton has launched a new course on Search Engine Marketing Consulting which holds you by the hand and shows you exactly how to do it, get clients and deliver the assignments.
As usual, the course materials and videos are of a very high standard. He even includes power point presentations of the pitch, proposal proformas, standard letters and even a complete website.
It really is a complete consulting business in a box. I have already been through all the material and now offer the service to local companies.
Anyway, it’s just thought.
Tags: Consulting Business, Search Engine Marketing, Search Engine Marketing Consulting, Steve Clayton
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