Starting out in consulting is a challenging task. However, spending the first few weeks preparing and arranging the print of a glossy brochure is not the best use of your time. In fact, in many cases a glossy brochure is a complete waste of time for consulting businesses at any stage.
It is your insight, ideas and expertise that will win and retain your clients. Also, your initial ideas for a brochure are likely to change significantly as soon as you start talking to clients. I would say that your clients will ultimately define your business proposition through continued interaction.
Therefore, engage your listening head, talk to lots of potential clients and save the time and money by forgetting the brochure!
Tags: brochure
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