Autopilot Lead Generation for Consulting Services

In this recession, we’re all having to work harder than ever before to win customers. I think the most frustrating element isn’t getting a rejection, but endless delays and procrastination from the customer.

Of course, it’s understandable – budgets are tight and there are just so many more stakeholders involved in any purchasing decision. But how do you stop yourself from going insane with all the chasing and waiting?

In the case of my Mindsheet innovation consulting business, I use my lead capture system. Everyday 2-3 people subscribe to my newsletter and a third of them have left me their phone number and highlighted their greatest innovation challenges.

Following up with the calls is now a breeze, somehow it completely removes the stomach churning pain of cold calling. It puts me back in the driving seat of my marketing machine and means that I can take alternative direct action while waiting for client decisions.

Running a consulting firm is not easy and when work is hard to come by it is tempting to floor your prices along the road to ruin!

However, if you can create a lead generation machine like ours, then you have a predictable deal flow, more options and that strengthens your bargaining position when agreeing prices.